A good designer will actually design the company.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.

In design it is important to shoe the effect of an action. ... Feedback is critical.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone