It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. NormanWhen a device as simple as a door has to come with an instruction manualโeven a one-word manualโthen it is a failure, poorly designed.
Donald A. NormanWill robot teachers replace human teachers? No, but they can complement them. Moreover, the could be sufficient in situations where there is no alternativeโโto enable learning while traveling, or while in remote locations, or when one wishes to study a topic for which there is not easy access to teachers. Robot teachers will help make lifelong learning a practicality. They can make it possible to learn no matter where one is in the world, no matter the time of day. Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule
Donald A. NormanIt was always amusing to be inside Apple and read what journalists said we were doing
Donald A. Norman