I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

You won't catch me giving clear lectures.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.