I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

Forget the complaints against complexity; instead, complain about confusion.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

To me, error analysis is the sweet spot for improvement.