I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.
Donald A. NormanI think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald A. NormanAnd to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
Donald A. NormanHow do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman