If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.