If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.

The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.