If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

Simplification is as much in the mind as it is in the device.

Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.