A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.