Market segmentation s a natural result of the vast differences among people

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

A challenge to the designers of the world: Make signs unnecessary.

Forget the complaints against complexity; instead, complain about confusion.

The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandabili ty, the feeling of control, and the pleasure of accomplishment.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.