Market segmentation s a natural result of the vast differences among people

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone