Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that

A good designer will actually design the company.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Market segmentation s a natural result of the vast differences among people

Will robot teachers replace human teachers? No, but they can complement them. Moreover, the could be sufficient in situations where there is no alternative––to enable learning while traveling, or while in remote locations, or when one wishes to study a topic for which there is not easy access to teachers. Robot teachers will help make lifelong learning a practicality. They can make it possible to learn no matter where one is in the world, no matter the time of day. Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule