If the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.

I appear wild on the outside, but I'm a conservative businessman.

Once you realize that there are no geniuses out there, you can think, "I can do that". One reason I've succeeded is that I have that naïve sense of entitlement.

Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.

You can be hard on people as long as you're just as hard on yourself.

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

That outgrowth of arrogance comes at a price: some people don't like is. I take responsibility for that.