The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.
Donny DeutschThe only thing I hated about the agency business was a lot of business travel. It was the only part of my job that I did not like. I found it very tedious and wearing.
Donny DeutschYou know you're doing what you love when Sunday nights feel the same as Friday nights.
Donny DeutschA good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Donny DeutschI've always managed by walking around. Any CEO or leader who spends the majority of his time in his office is not doing his job.
Donny DeutschOnce you realize that there are no geniuses out there, you can think, "I can do that". One reason I've succeeded is that I have that naรฏve sense of entitlement.
Donny DeutschThere are moments in business and in life when you have to say, "Failure is not an option."
Donny DeutschEvery business is about understanding people. Which people you have to get through. Which people you have to embrace. Which people you have to jump over. Which people you have to push out of the way. Thatโs the game.
Donny DeutschEvery great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.
Donny DeutschWhen you see someone who has turned his passion into a profit, ask yourself, โWhy not me?
Donny DeutschAnd here's what management is: motivating people and putting them in places where they can succeed.
Donny DeutschMy philosophy is to always find the smartest people you can. Hire people smarter than you.
Donny DeutschTo me, itโs always whatโs next and I think thatโs what drives most very successful people. Itโs never about the money. I mean thatโs a way of keeping score. Itโs about achievement and itโs about winning a game and itโs about upping the ante.
Donny DeutschThere are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.
Donny DeutschIf the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.
Donny DeutschThe failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.
Donny DeutschThat outgrowth of arrogance comes at a price: some people don't like is. I take responsibility for that.
Donny DeutschThe best bosses understand the people working for them. That's the first component: what makes my people tick? What are they in it for?
Donny DeutschIt's a very simple thing on the make-or-break decision, it's the guy, and that's what separates the great leaders and great successes, and if you don't listen to it, you don't have it, you're never gonna get it, 'cause it's never gonna come from someplace else.
Donny Deutsch