There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.

The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.

Once you realize that there are no geniuses out there, you can think, "I can do that". One reason I've succeeded is that I have that naïve sense of entitlement.

Failure is not an option on this one.

You can be hard on people as long as you're just as hard on yourself.

You know you're doing what you love when Sunday nights feel the same as Friday nights.