There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.

There are moments in business and in life when you have to say, "Failure is not an option."

The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.

It's a very simple thing on the make-or-break decision, it's the guy, and that's what separates the great leaders and great successes, and if you don't listen to it, you don't have it, you're never gonna get it, 'cause it's never gonna come from someplace else.

The best bosses understand the people working for them. That's the first component: what makes my people tick? What are they in it for?

When you see someone who has turned his passion into a profit, ask yourself, ‘Why not me?