Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.

When you see someone who has turned his passion into a profit, ask yourself, ‘Why not me?

That outgrowth of arrogance comes at a price: some people don't like is. I take responsibility for that.

There are moments in business and in life when you have to say, "Failure is not an option."

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

Failure is not an option on this one.

The best bosses understand the people working for them. That's the first component: what makes my people tick? What are they in it for?