Every great business leader I've ever met, in addition to being very smart, very driven, they have this, 'Why not me? Screw it, I deserve it, let's go.' And if you don't have that, you can't achieve greatness.

When I looked into the mechanics of being a businessman, I found it wasn't rocket science.

If you can't embrace both failure or the possibility of failure, or the tremendous fear of failure, you can't be wildly successful. It's just an axiomatic truth.

When you see someone who has turned his passion into a profit, ask yourself, ‘Why not me?

It's a very simple thing on the make-or-break decision, it's the guy, and that's what separates the great leaders and great successes, and if you don't listen to it, you don't have it, you're never gonna get it, 'cause it's never gonna come from someplace else.

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

To me, it’s always what’s next and I think that’s what drives most very successful people. It’s never about the money. I mean that’s a way of keeping score. It’s about achievement and it’s about winning a game and it’s about upping the ante.