We do not think and talk about what we see; we see what we are able to think and talk about.

The company ... has no rights to survive. But value systems and philosophies survive. People take them with them

I am defining leadership in terms of the role, not the position.

A pattern of shared basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration that have worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think and feel in relation to those problems.

The only thing of real importance that leader do is to create and manage culture

Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic 'taken for granted' fashion an organization's view of its self and its environment.

Culture is not a surface phenomenon, it is our very care