Write a paper promising salvation, make it a "structured" something or a "virtual" something, or "abstract," "distributed" or "higher-order" or "applicative" and you can almost be certain of having started a new cult.
Brainpower is by far our scarcest resource.
Mentally mutilated potential programmers beyond hope of regeneration.
The prisoner falls in love with his chains.
Aim for brevity while avoiding jargon.
Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity sells better.