That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.