That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

Who you talk to is just as important as what questions you ask and what you pull away from it.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.

The instant they say something you don't expect or already know, you should drop into detective mode.

People don't like silence, so they'll keep talking to fill the void.