Who you talk to is just as important as what questions you ask and what you pull away from it.
Emmett ShearThe crucial people to get your product started for the first 6 months are not who will be using it 3 years later.
Emmett ShearThe other mistake I think people make is talking to who's available rather than talking to who they need to talk to.
Emmett ShearThis is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.
Emmett Shear