Who you talk to is just as important as what questions you ask and what you pull away from it.
Emmett ShearThe most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.
Emmett ShearYou want to learn about what's already in their heads. You want to avoid putting things there.
Emmett ShearThis is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.
Emmett Shear