The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Over two-thirds of our logged-in users chat each day.

Who you talk to is just as important as what questions you ask and what you pull away from it.

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

The one question you can't ask is, "Is this feature actually good or not?"

You want to learn about what's already in their heads. You want to avoid putting things there.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.