The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Over two-thirds of our logged-in users chat each day.

The instant they say something you don't expect or already know, you should drop into detective mode.

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

The one question you can't ask is, "Is this feature actually good or not?"

Twitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the community of broadcasters and viewers has multiplied hundreds of percent.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.