Who you talk to is just as important as what questions you ask and what you pull away from it.

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

Twitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the community of broadcasters and viewers has multiplied hundreds of percent.

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

You want to learn about what's already in their heads. You want to avoid putting things there.

If you just talk to who's easy to talk to, you're not really getting the best data.

The instant they say something you don't expect or already know, you should drop into detective mode.