Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

The instant they say something you don't expect or already know, you should drop into detective mode.

People don't like silence, so they'll keep talking to fill the void.

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?