Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

The pool of people you care about is going to shift over time.

Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.

That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.

The instant they say something you don't expect or already know, you should drop into detective mode.

Who you talk to is just as important as what questions you ask and what you pull away from it.

People don't like silence, so they'll keep talking to fill the void.