The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'

If you just talk to who's easy to talk to, you're not really getting the best data.

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

You want to learn about what's already in their heads. You want to avoid putting things there.