The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.

Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?

The pool of people you care about is going to shift over time.

The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Over two-thirds of our logged-in users chat each day.