This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

The instant they say something you don't expect or already know, you should drop into detective mode.

The one question you can't ask is, "Is this feature actually good or not?"

Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'

People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.