This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.

People don't like silence, so they'll keep talking to fill the void.