If you just talk to who's easy to talk to, you're not really getting the best data.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

Who you talk to is just as important as what questions you ask and what you pull away from it.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'