If you just talk to who's easy to talk to, you're not really getting the best data.

You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.

A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software.

It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

The one question you can't ask is, "Is this feature actually good or not?"

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.