If you just talk to who's easy to talk to, you're not really getting the best data.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

You want to learn about what's already in their heads. You want to avoid putting things there.

Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

The one question you can't ask is, "Is this feature actually good or not?"

Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360.

The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more'