Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.
Emmett ShearThe instant they say something you don't expect or already know, you should drop into detective mode.
Emmett ShearYou have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.
Emmett ShearThis is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.
Emmett Shear