Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.

Who you talk to is just as important as what questions you ask and what you pull away from it.

The instant they say something you don't expect or already know, you should drop into detective mode.

People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

People don't like silence, so they'll keep talking to fill the void.

The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.