The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.

This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.

People don't like silence, so they'll keep talking to fill the void.

The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?