The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
Eric RiesIf your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich.
Eric RiesZero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
Eric RiesThe Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.
Eric RiesProducts a start-up builds are really experimentsโฆLearning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.โ โ[A startup is] โฆ an organization dedicated to creating something new under conditions of extreme uncertainty.
Eric Ries