I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

All innovation begins with vision. It’s what happens next that is critical.

The way forward is to learn to see every startup in any industry as a grand experiment.

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted.

Better to have bad news that's true than good news we made up