I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

New Customers come from the action of past customers

If you cannot fail, you cannot learn.

The hardest part is the grueling work of constantly being wrong.

What if we found ourselves building something that nobody wanted? In that case what did it matter if we did it on time and on budget?

We must learn what customers really want, not what they say they want or what we think they should want.

At IMVU, we opened up our board meetings to the whole company.