If you don't know who your customer is, you don't know what quality is.

Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.

Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

If you don't know who your customer is, you don't know what quality is.