Consumers are taking ownership of brands, and their referral power is priceless.

We don't have a choice on whether we DO social media, the question is how well we do it.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

The power of social media is it forces necessary change.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.