You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

The ROI of social media is that your business will still exist in 5 years.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.