As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

The ROI of social media is that your business will still exist in 5 years.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

Privacy is dead. Reputations are dying.

The easier things are to buy, the more we consume.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.