As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Consumers are taking ownership of brands, and their referral power is priceless.

We don't have a choice on whether we DO social media, the question is how well we do it.

Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

It's about listening first, then selling.