The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

We don't have a choice on whether we DO social media, the question is how well we do it.

Social media has made the web all about me, me, me.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

The ROI of social media is that your business will still exist in 5 years.