The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

The easier things are to buy, the more we consume.

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

It's about listening first, then selling.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Folks want to be listened to, they want to be heard.