The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

It's about listening first, then selling.

25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

Privacy is dead. Reputations are dying.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.