The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Social media has made the web all about me, me, me.

Pushing a company agenda on social media is like throwing water balloons at a porcupine.