We don't have a choice on whether we DO social media, the question is how well we do it.

The power of social media is it forces necessary change.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

It's about listening first, then selling.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.