Inherยญent qualยญity is part of absolute qualยญity and withยญout it things will appear shoddy. The users may not know why, but they always sense it.
Erik SpiekermannThey [letters] are my friends Some people look at bottles of wine, or whatever - girls' bottoms - I get kicks out of looking at type.
Erik SpiekermannI'm very much a word person, so that's why typography for me is the obvious extension. It just makes my words visible.
Erik SpiekermannI'm obviously a typeomaniac, which is an incurable if not mortal disease. I can't explain it. I just love, I just like looking at type. I just get a total kick out of it: they are my friends. Other people look at bottles of wine or whatever, or, you know, girls' bottoms. I get kicks out of looking at type. It's a little worrying, I admit, but it's a very nerdish thing to do.
Erik Spiekermann