You can trust a crystal ball about as far as you can throw it.

Send me out into another life. But get me back for supper.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

The cliches of a culture sometimes tell the deepest truths.