The cliches of a culture sometimes tell the deepest truths.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

We are hungry for things that have touched human hands.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

The cliches of a culture sometimes tell the deepest truths.