The cliches of a culture sometimes tell the deepest truths.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

Send me out into another life. But get me back for supper.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.