Too many marketers assume that future will hold back and wait until they're ready for it. It won't.
Faith PopcornCocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
Faith PopcornAmerica is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.
Faith Popcorn