This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

Send me out into another life. But get me back for supper.

The future bears a resemblance to the past, only more so.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.