Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

America is a consumer culture, and when we change what we buy - and how we buy it - we'll change who we are.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

Send me out into another life. But get me back for supper.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

We are hungry for things that have touched human hands.

The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).