We are hungry for things that have touched human hands.

Too many marketers assume that future will hold back and wait until they're ready for it. It won't.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

You can trust a crystal ball about as far as you can throw it.

The future bears a resemblance to the past, only more so.