It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.

You can trust a crystal ball about as far as you can throw it.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

The cliches of a culture sometimes tell the deepest truths.