It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.

Stop competing on price; compete on value. Deliver total consumer solutions, rather than just your piece of the solution.

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

We are hungry for things that have touched human hands.

The cliches of a culture sometimes tell the deepest truths.

The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).