When I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them.
Frida GianniniMy biggest satisfaction is always when I make something beautiful and well-done that I can see on a real man or woman - not only in the glossy magazines.
Frida GianniniI like tough relationships. I think relationships with conflict are good for you - you learn. But you can't listen too much. I have a strong point of view, and it's important that I fight for my ideas.
Frida GianniniI don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative.
Frida Giannini