Strategy is, above all else, the search for above average returns.

In the age of revolution you have to be able to imagine revolutionary alternatives to the status quo. If you can't, you'll be relegated to the swollen ranks of keyboard-pounding automatons.

The problem is not one of prediction. It is one of imagination.

All too often, a successful new business model becomes the business model for companies not creative enough to invent their own.

Resilience is based on the ability to embrace the extremes -- while no becoming an extremist. ... **Most companies don't do paradox very well.** (emphasis by author) [2002] p.25f

For every person who can imagine a possibility there are tens of thousands who are stuck in the greased grooves of history.

Most companies don't have the luxury of focusing exclusively on innovation. They have to innovate while stamping out zillions of widgets or processing billions of transactions.