This extraordinary arrogance that change must start at the top is a way of guaranteeing that change will not happen in most companies.

Trust is not simply a matter of truthfulness, or even constancy. It is also a matter of amity and goodwill. We trust those who have our best interests at heart, and mistrust those who seem deaf to our concerns.

Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can't dodge the bullet – you're going to have to shoot first. You're going to have to out-innovate the innovators.

The only thing that can be safely predicted is that sometime soon your organization will be challenged to change in ways for which it has no precedent.

Businesses fail when they over-invest in what is at the expense of what could be.

Strategy is, above all else, the search for above average returns.

The goal is not to speculate on what might happen, but to imagine what you can make happen.