The problem with the future is that it is different, if you are unable to think differently, the future will always arrive as a surprise.
Gary HamelIn a world of commoditized knowledge, the returns go to the companies who can produce non-standard knowledge.
Gary HamelSomewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can't dodge the bullet โ you're going to have to shoot first. You're going to have to out-innovate the innovators.
Gary Hamel