Your organization can start tweeting, but that wont change its DNA.

This extraordinary arrogance that change must start at the top is a way of guaranteeing that change will not happen in most companies.

You can't use an old map to see a new land.

You can't build an adaptable organization without adaptable people - and individuals change only when they have to, or when they want to.

An uplifting sense of purpose is more than an impetus for individual accomplishment, it is also a necessary insurance policy against expediency and impropriety.

As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden, composing a new tune on the piano, writing a bit of poetry, manipulating a digital photo, redecorating a room, or inventing a new chili recipe - we are happiest when we are creating.

Our biggest challenge is how to create a self-renewing company.