In the long term the most important question for a company is not what you are but what you are becoming.

Power has long been regarded as morally corrosive, and we often suspect the intentions of those who seek it.

What matters in the new economy is not return on investment, but return on imagination

The opportunities for future growth are everywhere. Seeing the future has nothing to do with speculating about what might happen. Rather, you must understand the revolutionary potential of what is already happening.

One doesn't have to be a Marxist to be awed by the scale and success of early-20th-cent ury efforts to transform strong-willed human beings into docile employees.

Companies do not do new things because they understand it but because they feel it.

I don't know whether the universe contains any evidence of intelligent design, but I can assure you that thousands of everyday products do not.