In the long term the most important question for a company is not what you are but what you are becoming.

A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.

We like to believe we can break strategy down to Five Forces or Seven Ss. But you can't. Strategy is extraordinarily emotional and demanding.

An enterprise that is constantly exploring new horizons is likely to have a competitive advantage in attracting and retaining talent.

It's important to remember that innovators in business don't always get a platform.

Most companies don't have the luxury of focusing exclusively on innovation. They have to innovate while stamping out zillions of widgets or processing billions of transactions.

Innovation is the only insurance against irrelevance.