You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
Gary VaynerchukWhen we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
Gary VaynerchukThrough EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.
Gary VaynerchukAnyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
Gary VaynerchukIn 2006, the Blockbuster board got together and said, โDo you know anyone using Netflix.โ โฆLook how that worked out. That is what happens when you put ten 80-year-old guys in a roomโฆBe on record. Be on the right side of history. You donโt want to be the person that supported the Blockbuster decision.
Gary Vaynerchuk