No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
Social marketing is now a 24-7 job.
Hustle is the most important word--EVER.
Stop whining, start hustling.
It scares the living crap out of me how good wine is at ten dollars.
2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.