You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

I think of customer service as an offense and not a defense

One out of every five page views in the United States is on Facebook!

Good salespeople sell value and social media is the best place to find this value because of its transparency.

If I could drink only one wine, it would be Champagne.

When the tech geeks talk, I pay close attention.

There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together.