Through EdgeRank, Facebook weighs likes, comments, and shares, but it currently does not give greater weight to click-throughs or any other action that leads to sales.

If you're not putting out relevant content in relevant places, you don't exist.

I have never listened to authority. It is not in my DNA.

I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.

I find it fascinating that a lot of business books that do well are from people who've never made any money in business.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.