Know the philosophy, know the details, and ignore everything in the middle.
Social marketing is now a 24-7 job.
Word of mouth works now, much more than ever. @-reply every single person.
Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.
Pinterest is like window shopping 3.0.
The people who make the greatest wines in the world, they love their dirt, they pick it up, they coddle it, they kiss it, they put it in a jar and it sits on their mantle in the living room, because they know. They know.