Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.

I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.

Hustling is putting every minute and all your effort into achieving the goal at hand.

Social media is not a fad because it's human.

I measure my success by how happy I am, not how big the business is or how much money I've made.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.