Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.

What's the ROI of your Mom?

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

Skills are cheap. Passion is priceless.

No matter what you do, your job is to tell your story.

Social media is not a fad because it's human.

I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.