Please think about your legacy, because you're writing it every day.

Part of why you love your parents is because they loved you first. Brands need to do that.

2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.

Social media is like crack-immediately gratifying and hugely addictive.

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

I didn't start with a lot. I have friends who started with a lot who have now built on top of it, and I'm impressed because I used to think that was a disadvantage. I think there are a million ways to do it.